Posted by admin on June 16th, 2011 | 0 comments
I am a newbie to this world; my life and business has existed with face-to-face marketing and exceptional customer service – you know the old school touchy, feely stuff. In today’s marketplace, social networking is a must, and we are following suit and learning new, innovative ways to communicate via video conferencing, emailing, tweeting and blogging, etc. I have fallen victim myself of Facebooking a Happy Birthday or texting my children to dinner and shooting a quick email to answer a question instead of taking the call – it is easier and faster – I can now multi- task better that way , right?
But I need to ask, have we lost the personal touch? Does anyone still understand the meaning of customer service? Is face-to-face marketing still necessary? YES is what I say!
I read an article in this month’s issue of Event Design magazine by the Associate Editor Patrick Gorman that spoke briefly about that – the Real Deal really does still matter. In the chaos of life and business of our world today, it is time to stop and remember how important personal touch is. Now let’s analyze this: What does personal touch mean?
1. of, pertaining to, or coming as from a particular person; individual; private: a personal opinion
Touch –verb (used with object)
1. to put the hand, finger, etc., on or into contact with (something) to feel it:
I’m not sure this definition was ever meant to mean “touch your iPhone to send a message” or “click your Facebook page to find out how your customers are.”
I have children ranging from 18-21. Dating today consists of texting each other first to see if you get along (this was our first stages of dating), then you can talk if you decide to move forward (this was my courting stage), and then if you really do well together, you actually see each other and go on a date. Isn’t there something wrong here? Are we as a society taking our true ability to interact with other people out of the equation and replacing it with virtual?
President , Softspace